Rapper and producer Will.i.am out and about in his custom-made $900,000 car on October 29, 2013 in West Hollywood, California.

The Zero Moment of Automotive Truth. The new mental model for how shoppers approach buying a vehicle. Important for all auto makers and resellers to understand.

Blues rocker Janis Joplin played with Big Brother and the Holding Co to totally redefine sixties music. Here she is in her decked out Porsched 356 cabrio. Where is that car today, I wanna know!

The Cars were among the top bands of the early 1980s and have experienced somewhat of a resurgence. This memorable tune "Drive" is a perfect road tune!

60s blues sensation Janis Joplin with her psyched out Porsche Cabriolet.

Bruce Springsteen and his 1960 Vette taken around 1978.